Chris Lynch Media, an independent news platform operating from Christchurch, New Zealand has reached a significant milestone by securing a 100 percent trust rating from international watchdog NewsGuard.
This achievement positions it ahead of competitors like RNZ and Stuff in online news trustworthiness.
“The prestigious recognition underscores the outlet’s commitment to delivering reliable and trustworthy news to local audiences” Lynch said.
NewsGuard’s assessment process involves trained journalists who meticulously evaluate thousands of news organisations worldwide, covering a substantial 95% of online engagement.
The rating system employs apolitical criteria centred around journalistic practices, ensuring the recognition of credible and responsible news sources.
NewsGuard’s evaluation focuses on several key aspects of news organisations, including their handling of false content, deceptive headlines, distinguishing between news and opinion, and maintaining transparency in terms of errors, ownership, financing, and advertising.
Radio New Zealand received a score of 95 out of 100 from NewsGuard while Stuff.co.nz received a score of 80 out of 100.
“100%) Chrislynchmedia.com: High Credibility: This website adheres to all nine standards of credibility and transparency.”
I always say, I have the smallest newsroom with the best journalists—the community of Christchurch” Lynch said.
With a monthly reach of one million unique visitors on its website, ChrisLynchMedia.com, and a similar reach on Facebook, the outlet has proven its impact in delivering news to the community.
Chris Lynch interviewing New Zealand Prime Minister Chris Hipkins (27 July 2023) Supplied
The media outlet’s success lies in its ability to foster trust with its audience, as Lynch explained, “people contact me and they trust me to tell their stories because they know they’ll get a response from a human being, instead of having to go through a bureaucratic corporate structure to be heard.
It’s something I don’t take for granted.”
NewsGuard’s role in promoting quality journalism
NewsGuard serves as a crucial tool for brands and agencies seeking credible news sources for their corporate social responsibility strategies. By expanding their “allow” lists with highly rated sites, these organisations can proactively invest in quality journalism, supporting outlets like Chris Lynch Media that prioritise integrity and accuracy.
“As New Zealanders navigate the complexities of the digital news era, the endorsement from NewsGuard serves as a beacon of trust and credibility, ensuring that reputable outlets like Chris Lynch Media continue to thrive.”
