A brilliant new campaign is underway to encourage Christchurch residents to rediscover Christchurch’s centre city.

The Central City Business Association and Attraction Studio have launched the excellent and easy-to-navigate Centre Of It All website, to help people plan their next visit. It offers a selection of curated experiences for just about anyone considering the next day out to the central city. The team behind the website have thought of everything for romantic couple nights, to those who prefer a more quiet experience.

When you’re next in the central city, keep an eye out for ‘Scan to Win’ Centre Of It All posters.

Scan them with your smartphone, and be in to win incredible prizes supplied by central city retailers.

Anyone who follows my Facebook page, knows I’m a fan of Christchurch’s CBD.

It really does offer a vibrant collection of diverse shops, hospitality venues, offices and experiences, most of which you won’t find in malls or suburban shopping centres, and now there’s finally a helpful website, highlighting the central city, you’ll never have the “fear of missing out” again.

There are almost 1000 businesses in the CBD, with new places opening up all the time. But sometimes it’s hard to know where to start.

Centre Of It All offers a one-stop-shop of ideas and experiences and it makes it easy for anyone considering a decent day out. They’ve done an incredible job coming up with experiences for everyone!

Here’s just a few:

Hidden Gems

Uncover the hidden gems nestled in the laneways and side streets of the central city. From locally distilled gin to hand-poured candles, there are beautiful artisan products waiting around every corner. Featuring: The Juniper Collective, Sweet Soul Patisserie, Paws club, and Xgaleri See more here.

Soul Station

Experience all things SOUL. Take a walk around Christchurch’s music treasures. Whether it’s finding the best sound system, fossicking through records or taking a night off to enjoy some live music and great food, we have you covered. Featuring: Distinction Audio & Visuals, Ride on Super Sound, Soul Quarter and Live Music at Austin Club. See more here

Cup Day in Style

Get ready for Cup Week in style in the Central City. From boutique fashion to pampering packages, the CBD has everything you need to prepare for Cup Week in style.  There’s no need to traipse around the malls or take a punt on an online purchase: everything you need is right here. Featuring: Ruby, Superette, Infinite Definite, Ballentynes

Captive Hunger

Work up an appetite at Christchurch’s leading Escape Room experience.

Grab your family, friends, or workmates and put your brains (and teamwork) to the test with an escape room experience. Once you’ve found your way out, celebrate success with a meal at one of the many excellent casual eateries nearby!  Featuring: Escape Artists, Hachi Hachi, Miss Saigon, New York Deli, Awesome Bird

Schmancy Date Day

A little bit romantic, a little bit fancy – this unique experience is designed with culture lovers in mind. If your regular date night has started to feel a little bit boring, look no further – this experience blends food, drink and contemporary art into a date you’ll reminisce about for years to come Don’t worry if your significant other isn’t au fait with modern art; the Nadene Milne Gallery focuses on making art approachable for everyone.  Featuring: Cellar Door, Nadene Milne Gallery, Inati, and Original Sin.

THERE ARE PLENTY MORE EXPERIENCES IN THE CENTRAL CITY. CHECK THEM ALL OUT AT

centreofitall.co.nz