Two people have been injured, one seriously after a car smashed into a power pole at high speed near Woodend.

A police spokesman said emergency services were called to Main North Road between Sandhill and Woodend Beach roads at 1.40PM.

A car reportedly hit a power pole, bringing lines down.

One person received serious injuries and one person received moderate injuries.

Diversions were put in place while emergency services worked at the scene, however the southbound lane reopened about 3pm.